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UNDER ARMOUR

The Calm Before the Storm

BRIEF

BOOM provided the creative production on the European campaign for Under Armour and JD Sports featured an iconic image of World Heavyweight Champion Anthony Joshua shot by PEROU. The commission was to create a moving element to focus on the power and intensity of the build up to his latest fight. It had to be simple and intense, to work across Digital Out of Home, on line and most importantly through every large screen in JD Sports stores. The client was so impressed that this campaign ran in the front windows of all JD flagship stores across the UK for the 2 weeks leading up to his fight.

INFO

Client: Lucky Generals, JD Sports and Under Armour

Role: Animation, Photographic Retouching, Retouching and Manipulation, Compositing, Editing

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creative production featuring Anthony Joshua on a stormy background

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olive green under armour tracksuit on a stormy background

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grey trainers and olive green under armour sportswear on a stormy background

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black trainers and olive green under armour sportswear on a stormy background

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olive green under armour track top on a stormy background

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back view of an olive green under armour track top on a stormy background

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BOOM Challenges

Working with the team at agency Lucky Generals was great fun in the creation of this campaign. We’ve worked on a number of projects with PEROU so it was easy for us to integrate Anthony Joshua within our stormy environment.

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