UNDER ARMOUR

UNDER ARMOUR

The Calm Before the Storm

BRIEF

This European campaign for Under Armour and JD Sports featured an iconic image of World Heavyweight Champion Anthony Joshua shot by PEROU. The commission was to create a moving element to focus on the power and intensity of the build up to his latest fight. It had to be simple and intense, to work across Digital Out of Home, on line and most importantly through every large screen in JD Sports stores. The client was so impressed that this campaign ran in the front windows of all JD flagship stores across the UK for the 2 weeks leading up to his fight.

INFO

Client: Lucky Generals, JD Sports and Under Armour

Year: 2017

Role: Animation, Photographic Retouching, Retouching and Manipulation, Compositing, Editing

UNDER ARMOUR

UNDER ARMOUR

UNDER ARMOUR

UNDER ARMOUR

UNDER ARMOUR

UNDER ARMOUR

UNDER ARMOUR

UNDER ARMOUR

UNDER ARMOUR

UNDER ARMOUR

BOOM Challenges

Working with the team at agency Lucky Generals was great fun in the creation of this campaign. We’ve worked on a number of projects with PEROU so it was easy for us to integrate Anthony Joshua within our stormy environment.

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