NIKE

NIKE

Nike England Football Kit

BRIEF

To launch Nike’s innovative new England kit, we collaborated with AKQA and the Nike Design team to create a fully realised CGI footballer revealing an animated development of the kit’s ‘Aeroswift Technology’. Nike used our CGI modelling and texturing in their mobile reveal and interactive environments.

 

INFO

Client: AKQA, Nike

Year: 2016

Role: 3D Modelling, Sculpting, Texturing

NIKE

nike england football kit 2016 photo reference

NIKE

CGI modelling of a nike england football kit 2016

NIKE

NIKE

NIKE

CGI modelling of a nike england football kit 2016 from all angels

NIKE

NIKE

CGI nike england football kit 2016

NIKE

BOOM Challenges

Boom had a new set of challenges with this brief. Working closely with AKQA Art Directors and their App development team, we had to make sure our highly detailed 3D sculpt of the England football kit would work with their App, we had to make sure 3D geometry would work for with their code and would be able to work with the reveal animation and interactive user experience. We thoroughly enjoyed working with AKQA on the project and seeing the end result effectively working on the App.

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