COOLSCULPTING
COOLSCULPTING
CoolSculpting
BRIEF
The Boom CGI team led by Creative director James Bowron were commissioned by DDB Remedy to create a CGI representation of a cool sculpting machine replete with an imaginary world interior to highlight the strengths and innovative qualities of their unique non-invasive fat reduction technology.
This unique project combined multiple creative software including Nuke, Maya, Photoshop and After Effects to bring this dramatic imagery to life.
The BOOM team worked closely with the DDB creatives to create a narrative for the interactive tool used by Cool Sculpting representative, creating a series of ‘small-world’ rooms and environments integrated into the machine.
These rooms would highlight the machine’s powerful strengths, efficiency, expertise, and all the intensive research and clinical studies which have come together to create this unique device.
The BOOM concept department developed initial sketch designs which followed a classic Science Fiction feel from the 60’s and 70s, inspired by the artist Syd Mead.
Perhaps the most exciting and complex challenge was to develop the 2D concepts into fun CG environments, whilst ensuring that every room felt like an embedded and integral part of the entire machine, whilst acknowledging and working around the real-life restrictions of the genuine machine. We also had to add in people to exist in this space whilst ensuring the scale was accurate across every environment.
INFO
Client: DDB Remedy, CoolSculpting
Year: 2018
Role: 3D Modelling, Texturing, Rendering, CGI Illustration
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BOOM Challenges
The BOOM Team relished the challenges that came with the execution of developing this creative and unique project. We are proud of the end result and would like to thank DDB and Cool Sculpting for giving us the opportunity to work on this innovative and visionary project.
DDB Remedy, CoolSculpting
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