Time Out London

BRIEF

Time Out commissioned Boom for their first animated front cover design that would live equally well online and in print. They wanted us to mark the opening of the Science Museum’s Robot exhibition with an iconic London cover. We designed a ‘Transformer’-style android forming from a classic red telephone box that needed to look as good as a still, as it would do once animated in their digital magazine version. The online edition was Time Out’s most clicked-on cover of the year.