HONDA

Electric Vision

BRIEF

Honda commissioned Boom and award-winning automotive photographer Oliver Paffrath to collaborate on the launch of their new “electric vision” NEUV Concept car, their most advanced zero emissions vehicle. We created the CGI environments to blend in with Oliver’s photography, forming a unique visual space, as contemporary as the car itself. Assets were used for the car’s global launch at the Geneva Motor show and for all collateral material.

INFO

Client: Honda

Year: 2017

Role: 3D Modelling, 3D Texturing, Rendering, Compositing, CGI Illustration

HONDA

concept art neu-v car in front of CGI environment of a glowing map of europe

HONDA

BOOM Challenges

Working closely with photographer Oliver Paffrath, we had to make sure his photography would match up with our camera lenses in our 3D scenes. When each environment had been rendered we could easily drop each car into the final image, providing Honda with a seamless production line.

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